Renowned for her skillful use of cut-outs, vibrant color palettes, and intricate lace-up embellishments, Kim Shui is celebrated for her stunning minidresses and form-fitting skirts. In an effort to promote inclusivity, her runway shows feature models of all body types. Cinematographer Violet Smith shares how she crafted a visual language for the branded content piece “Second Skin,” employing analog film capture and camera movements that embody the theme of women's empowerment.
Kim Shui's fashion focuses on bold statement womenswear. How did you translate this into a compelling film campaign?
"Second Skin" is a visual poem set in a simple, all-white studio that explores themes of inner strength, nurturing care, and freedom beyond societal norms. The film shows intimate moments between models, a baby goat, and a wild horse, each symbolizing a step towards embracing personal truth and wildness. It focuses on the balance between nurturing and strength, light and dark, and personal freedom.
The cinematography of the KIM SHUI FW24 campaign is vital in expressing themes of liberation and empowerment. Initially focusing on close-up shots to highlight tender interactions, the camera gradually shifts to broader, dynamic shots that capture the expanding studio space and the horse's powerful movements. This evolution in the cinematography mirrors the models’ journey towards freedom, using visual and auditory elements to enhance the viewer's immersive experience.
